Projects - How To Market A Franchised Business


If you have a successful business, you might want to take it a step further and expand your reach by offering a franchise. Turning your business into a franchise opportunity can be slightly complicated, but what can end up being even more troublesome is getting someone to invest in your franchise. So what do you have to do? You have to market yourself with the right techniques to the right audience.

 

What methods of marketing will help you attract people who will carry on your business’ name with pride and great success? Here are a few that you should try.

 

Advertise 

This seems obvious to any business person, but sometimes we limit ourselves. Think about print advertisement in newspapers and magazines, television commercials, radio spots, billboards, social media ads, or internet ads.

 

In these ads, instead of composing the typical “Call Now” message, think about directing your audience to a website where they can learn more about the franchise opportunity. Whatever you do, make sure that you create something innovative and unique to capture attention.

 

Direct Mail

Direct mail is a way to show up right at your customer’s doorstep and pitch your message. An enticing and capturing message will grab attention as your potential franchisee holds the message in their hands. You can target your mail advertisement by specific demographics based on their finances, career, age, etc. This will help you narrow down the search.

 

Promotions 

You can create a promotion that will get your company attention. You could have a sweepstakes, sale, free dinners, or other enticing offers. These can certainly entail a minor investment, but will definitely pay off in the long run if you acquire acknowledgement and genuine interest. Make sure you advertise these events just as well or better than the base franchise opportunity.

 

Public Relations

In the digital age, people often forget how important reaching out to the community can be. You could write a press release and send it to hundreds of different media sources who might find it interesting enough to talk about. You could also publish your own blogs or reach out to smaller blog writers with a following to talk about it for you.

 

Another part of public relations is charity work and community networking. So get involved and get your name out there to engage with others one-on-one.

 

Online Marketing

We keep referring back to the internet, but truly it’s one of the most powerful marketing features of this time—if not the most powerful. Remember, when advertising on the internet, engage people in an interactive experience (videos, testimonials, HQ pictures), put the most important information first, and guide your readers to discover a great opportunity.

 

The internet is a place where people engage with your brand. Make the most of it by focusing on your websites, advertisements, and social media!

 

When trying to take your company a step further, you have to up your marketing game. If that’s not really your strong point and you think someone else is more equipped for the job, consider hiring an online marketing company or direct mail/print mail company.

 

Happy marketing! Good luck!